Seasonality doesn’t just affect the weather; prices across a wide range of products can change on a month-to-month basis as demand fluctuates. Considering millions of consumers will shop for Mother’s Day gifts this week, being aware of these best and worst buys can help you make smarter purchasing decisions that delight Mom and keep your budget intact. Take a look at these worst buys and consider gifting a best buy for Mom.
WORST Sadly, many go-to gifts for Mom represent the worst buys of the season! Avoid these cliche gifts in favor of better buys.
Flowers – Mother’s Day is the third busiest day for florists behind Valentine’s Day and Christmas, and over 66 percent of consumers plan to buy a bouquet for Mom this year. However, you’ll pay more for flowers now than you will just a couple weeks from now, making them a bad buy. Labor, supply and demand are all factors contributing to this price increase, as florists have to fulfill a high volume of orders in a very short time frame. If you have your mind set on flowers, opt for a flowering plant or head to the grocery store for cheaper prices.
Jewelry – Something sparkly may seem like just the thing for Mom, but it’s definitely not the right choice for your wallet. According to some sources, select jewelry items actually cost more around Mother’s Day despite being advertised as a sale price. That’s because demand is high: an estimated $3.6 billion will be spent on jewelry for Mom, and retailers want to compete for your business without cutting into their profit margins.
Perfume – Like Valentine’s Day and Christmas, Mother’s Day is another popular occasion for fragrances. Though you’ll likely score free samples or a free tote with your purchase, you won’t find any good deals on fragrances until after Mother’s Day. Of course, you may never buy designer perfume again after you read this exposé from DailyFinance. Those who receive a specific request for fragrance should check discount retailers like TJMaxx and Marshall’s for up to 50-percent off designer and name-brand scents.
BEST It is possible for Mom to enjoy gifts that don’t sparkle or smell sweet! According to the same NRF survey, practicality is highly valued by both consumers and their mothers this year. Enjoy these gift ideas that both your mom and your bank account will love.
Gift Cards – There’s nothing more practical than giving Mom the gift of choice, and the stats agree: over 43 percent of consumers will buy gift cards for their mothers this year. Avoid paying full price by ordering cards from GiftCardGranny.com, where you can save up to 25-percent off face value. For example, you can score an Ann Taylor gift card for 25-percent off, or gift Mom with a SpaFinder gift card for 21-percent off.
Experiences – Your mom likely has everything she needs and wants, so gifting her with yet another coffee mug or ceramic tchotchke just creates clutter. Consider the gift of an experience — a popular choice this year, as consumers are expected to spend $1.5 billion — by purchasing a daily deal through Groupon, LivingSocial or Amazon Local. You can treat your mom to a spa day, wine tasting or horseback riding adventure for over 50-percent off. You can even schedule her a free makeover at Sephora, where experts provide complimentary makeup and skin consultations, plus provide deluxe samples.
Dinner – Consumer spending on dining out for Mom is expected to reach $3.8 billion this year. Before you empty your wallet on a pricey feast, show Mom how money-savvy you are by using restaurant coupons from apps like Coupon Sherpa to save on dinner. For example, you can shave $10 off any two entrees from Buca di Beppo, or score a free appetizer from Carrabba’s with entree purchase. You can also check Restaurant.com for discounted dining certificates for eateries in your area.
Andrea Woroch is a nationally-recognized consumer and money-saving expert who helps consumers live on less without radically changing their lifestyles. From smart spending tips to personal finance advice, Andrea transforms everyday consumers into savvy shoppers. She has been featured among top news outlets such as Good Morning America, NBC’s Today, MSNBC, New York Times, Kiplinger Personal Finance, CNNMoney and many more. You can follow her on Twitter for daily savings advice and tips.